In 2008, WAH Nails founder Sharmadean Reid had an inkling that the nail art she and her friends had been sporting for years was about to hit the mainstream. After a bad experience at a local nail salon (they refused to do the Dior double french) she decided she was going to open her own salon where you could have "Whatever you wanted on your fingertips".
On August 1st 2009, WAH Nails opened its doors in the East End of London to a raptuous reception from the press. A trickle of nail art fans turned into a flood of customers as they became the go-to salon for fashion forward nails. In February 2010, WAH Nails opened for business in Topshop Oxford Circus. Even when the imitators kept trying to catch up, WAH Nails kept on innovating and the Topshop branch is now choc-a-bloc with loyal customers who know where the good stuffs at.
WAH has painted nails in cars, bars, clubs, at the Grand Prix, in an Airstream, in Japan, at festivals, at The Brits, for celebrities, for fashion people, for kids, for music videos, at work and at home. You name it, they've done it. All in the name of happy nails. They've grown from a staff of 2 to a team of twenty and now they're look set to grow even bigger as they launch their range of nail products WAH London.